About Me

London Through a Lens

London is my home, it’s also a city I feel especially connected to. Every celebration of life can be found here, making it the perfect canvas for storytellers and London travel photographers, like myself.

This is not just another London travel blog. It’s also an online gallery and love letter to the city, showing it from every angle. From the buzzing north, to the well-heeled west, and the stomping grounds of the south, to the edgy east side. This is my tribute to the capital, a place where I share my personal collection of photographs, and stories behind them, from the street up.

And if you want to take a piece of them home with you, my online store is the perfect place to shop.

joseph eta inspecting a fine art print

Storytelling through Pictures

Every person has their own unique way of storytelling; photography is mine.

I’ve always enjoyed observing people and places – present, and especially the past. Looking back to a bygone era, I’m fascinated with how people used to live. And, there’s no greater city where history and people collide than London.

Even though London is a modern city, it’s rich history still ekes out of every crevice. You just have to look carefully. It’s everywhere from its architecture to statues, and even the way roads are mapped out. It’s this melting pot of past and present, that I’ve tried to capture in my storytelling.

Capturing Moments

I’ve been a London travel photographer for many years now, and am often asked for tips or advice from out-of-towners and locals alike. This website is a culmination of my favourite photographs and stories that uncover the city, which I’m delighted to share with you.

My hope is that, whether you’re preparing for a trip to London, or if you live here, you’ll find something to inspire you. From Shoreditch street photography to the many green parks and riverside walks, to underground chambers and bustling market-places. I’ve tried to capture snapshots of the city as I know and love it.

If you’re interested to find out more about the man behind the lens, or want to stay up-to-date with my travels, you can follow me on social media (Instagram: @josepheta), or email me direct to say hi. I’m always available and happy to answer any questions you might have.

joseph eta doing landscape photography